Montclair Book Center Ui is a re-imagined website, as well as brand identity building, for the Montclair Book Center in Montclair, New Jersey. My goal was to create a cohesive brand that feels playful without overwhelming or isolating customers. The result is a combination of hand-lettering and illustration alongside an approachable website design.
Niche: Eclectic, intellectually curious readers and DIY-minded book lovers who cherish discovery, vintage finds, and a strong community connection.
Programs: Adobe XD, Illustrator, After Effects, and Clip Studio Paint.
Prototype website walk-through. Filmed April 2025.
When I revisited this project, my main focus was on fully developing the brand identity. While the original UI was designed in Fall 2023, it needed a revamp, something that better aligned with the store’s intentions and personality. As the visual language of the brand evolved, the website naturally evolved alongside it. The two informed each other throughout the process, developing in tandem to create a more cohesive experience.
Logo variations.
Logo in various brand colours.
Tertiary Logo and Illustrations screenprinted on tote.
Cat illustration.
Boombox illustration.
Mountain illustration.
Scan of logo (originally done in crayon.)
Letters used throughout the website.
Home Page
All Print Media Page
Detail View (Book) Page
All Digital Media Page
Detail View (Digital Media) Page
Process Work
Current website's "Home" Page (April 2025)
Current website's "Browse" Page (April 2025)
Current website's "New Arrivals" Page (April 2025)
Sketches for logo's lettering
Logo development
Sketches for logo's lettering
Sketches for logo's lettering
Initial logo I designed in 2023 (top) and 2025 re-design (bottom)
Home Page Wireframe
"Detail View" Wireframe
About Us Wirefram
